Micro J, maker of recruiting and staffing software for small firms, developed an enterprise system for staffing industry leaders that cost about a million bucks, but they were still known as Micro J.
Rainmaker surveyed staffing executives to identify key values and created the PeopleMover brand.
Rainmaker then built marketing and sales systems that turned 1/3 of the Fortune 500 staffing firms into customers before PeopleMover was acquired for $30 million.
Yurcor, a third-party payrolling firm, got an opportunity with the maker of processors 'inside' most PCs, but didn't have
quite the right solution.
Rainmaker designed a Vendor Management System, closed the deal and implemented a combination of web and business processes so successful they generated a multi-million dollar line of business and won top vendor awards from the client every year since.
Wubba, a maker of interactive dog toys, was a pet industry startup that Rainmaker helped turn into a pet industry success story in just a year.
Taking an equity position, Rainmaker aligned the brand with the product and the key customer value, then used the web, ecommerce, viral marketing, trade shows and direct mail to build direct and retail sales channels so successful that Kong, the world's top dog toy maker, bought out the Wubba line. Wubbas are available in Petco, PetSmart, Target and through other outlets worldwide.
Wubba Wubba!
Rainmaker is now working with the same team on the next adventure My Dog.
Concept, a UK developer of accounting and workflow software for ad agencies, wanted to enter the US market and expand beyond its recruitment advertising niche.
Rainmaker used targeted direct mail, telemarketing and direct sales to win Concept's initial full-service advertising agency client in the US.
The New York Tango Festival wanted to run a successful and profitable festival, but was faced with a tough financial climate.
Rainmaker developed the brand by building the web site, creating a sponsorship program, selling sponsorships, photographing the shows and helping to run the events.
The now profitable festival has a platform for even better results next year.
We developed a festival producer's dance company brand, web site and marketing.